Days 0–7
- Scalp feels cleaner; routine established.
- Less product build-up; tidier look.
Origin story
Humble start. Hard lessons. A clear mission.
Every great brand begins with a single moment of clarity. For us, it was the realisation that true luxury isn't about excess—it's about intention, craft, and the quiet confidence that comes from knowing exactly who you are.
What started in a small studio has grown into something far greater: a commitment to creating products that honour both heritage and innovation, that respect the past whilst embracing the future.
P
Origin story
Humble start. Hard lessons. A clear mission.
Every great brand begins with a single moment of clarity. For us, it was the realisation that true luxury isn't about excess—it's about intention, craft, and the quiet confidence that comes from knowing exactly who you are.
What started in a small studio has grown into something far greater: a commitment to creating products that honour both heritage and innovation, that respect the past whilst embracing the future.
P
Origin story
Humble start. Hard lessons. A clear mission.
Every great brand begins with a single moment of clarity. For us, it was the realisation that true luxury isn't about excess—it's about intention, craft, and the quiet confidence that comes from knowing exactly who you are.
What started in a small studio has grown into something far greater: a commitment to creating products that honour both heritage and innovation, that respect the past whilst embracing the future.
P
Title
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Origin problem
The confidence gap men face after shedding and procedures.
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Transformation
From random products to a single daily ritual.
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Mission
Keep results by making consistency effortless.
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Struggles
Busy mornings, heavy textures, confusing routines.
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Impact
A cleaner scalp, stronger-looking hair, disciplined habits.
Ritual (0–90 days)
A disciplined AM/PM routine with realistic milestones.
Days 8–30
- Consistency improves; hair feels stronger.
- Fuller-looking style with daily discipline.
Days 31–90 (post-transplant compatible when surgeon-advised)
- Path to preservation; improved manageability.
- Cadence locked: AM 1–2, PM 3–4.
Trusted by clinics, creators and customers
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Months of follow-up
0+
Successful procedures supported
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Years in the field
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Customer reviews
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Positive routine adherence
FAQ
Straight answers to the most common questions.
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When can I start after a hair transplant?
From Day 31 when advised by your surgeon. Always follow your clinic's guidance.
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Does it have a strong fragrance?
No. Clean, neutral profiles with subtle freshness and low lingering scent.
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How long does the routine take?
AM ~3–4 minutes (Steps 1–2). PM ~2–3 minutes (Steps 3–4). Simple, repeatable cadence.
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What is your returns policy?
30-day returns on unopened kits. Start a request via Support and we'll guide you.
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How long does shipping take?
Founding batch ships in 2–4 weeks. Afterwards: ships in 1–3 business days; delivery 5–12 business days (±2).
Never break your ritual.
One disciplined AM/PM system for post-transplant, thinning, and long-term maintenance.
Free shipping • 30-day returns • Ships in 2–4 weeks